The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Crafting and fine-tuning your business website is a huge part of running a business in any industry today. The 21st century is the time of technology, and people live their lives largely in the digital realm.
The introduction of COVID-19 has pushed even more commerce and business traffic to the web. Make certain your business is getting the most out of its website, and check out a brief look at some of the most critical elements your design needs to succeed.
Clear navigation is important
When you’re setting up the bones of your site, the basic design should incorporate a simple navigation bar for users. This online gun store design shows just how useful a stationary navigation bar along the top of the page can be when you’re looking for specific information.
Adding a stationary navigation bar gives users a familiar setup with which to work and explore. You’ll encourage more exploration when the ability to do so is so straightforward and direct.
Encourage communication through design
Your business website design should be set up to encourage passing users to communicate. Learn to craft a compelling call to action for this purpose. Design a stellar “Contact Us” page within your site map.
Add a “leave a comment” box to your blog posts, so users can share their immediate thoughts. Add an email signup form, so your business can establish a lasting rapport. Make every attempt to connect with people online, and you’ll see a difference in response almost immediately.
Always cater to your mobile audience
You can’t build an effective digital presence without incorporating mobile optimization. Mobile users are a dominating force online today, and you can’t reach your full potential for success without the support of mobile users.
Format the text of your pages in short, choppy sentences to make it easier for mobile users to read everything. Make sure your buttons aren’t too small and your display is compatible with the smaller screens of mobile devices.
Incorporate social media into your design
Incorporate the popularity of social media into your design, so your pages and your purpose is easier to spread online. Social media sharing icons can work wonders to spread the word about your operation, so don’t forget to add them in all the right places.
Use the concepts of SEO
Search engine optimization is extremely useful when designing your business website. Dig into the various concepts of SEO, and apply what you’ve learned as you work your way through the design of your pages. Good SEO practices will boost your ranking in the SERPs (search engine results pages), making your website more readily available to relevant users online.