How Consumers Really Feel About Holiday Shopping [Infographic]

Matt Zajechowski https://www.shorr.com 3m 698

The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.

Shopping Season Is Here And Here Is How Everyone Really Feels About It

The holiday’s mean that consumers love shopping, and they really love shopping online. This according to new data on holiday shopping trends from Shorr Packaging. Online shopping is growing rapidly each year with Black Friday and Cyber Monday sales breaking records this year. 70% of consumers prefer online shopping over traditional brick and mortar stores with 68% doing a majority of their holiday shopping online.

The survey from Shorr Packaging found that there is a direct correlation between shopping online and income. They found that 83% of consumers making more than $100k/year do most of their shopping online.  On the flip side 61% of consumers making less than $30k/year do most of their shopping online. Interestingly enough the survey data showed that in-store shoppers get way more stressed than consumers who shop online. In-store shoppers are nearly 2 times more stressed than online shoppers.

So how can online retails create a better holiday shopping experience for consumers? Here are the top reasons:

• 57% by offering better shipping perks
• 17% by offering consumers loyalty shopping perks
• 12% by offering exclusive items, not found in stores
• 8% by providing package insurance to consumers
• 6% better customer service (baby boomers were twice as likely to choose better customer service as the #1 reason)
• 1% better packaging

To see the full report, check out the infographic below.

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Survey: How We Really Feel About Holiday Shopping

Online shopping is growing each holiday season. To understand more about shopping preferences, we serve a 2000 Shoppers. Here’s what we found.

• 70% prefer online shopping over traditional brick-and-mortar stores
• 68% do a majority of their holiday shopping online
• 65% of Shoppers anticipate shopping online this holiday season. Shoppers are buying 20 gifts on average.
• On average, women anticipate buying almost three more items online than men
• Shoppers anticipate this holiday season versus online
• the more you make the more you shop online
• 83% of people making more than 100,000 a year do most of their shopping online
• 61% of people making less than $30,000 a year do most of their shopping online

What items do you prefer shopping for a brick-and-mortar stores?

• 28% clothing
• 23% food
• 21% alcohol
• 10% electronics
• 8% toys
• 3% shoes
• 3% tools
• 2% music and movies

What are the main reasons you avoid doing 100% of your shopping online?

• 29% I want to touch the products before I buy them
• 17% I don’t like paying for shipping
• 15% I enjoy the holiday displays
• 13% I just want to get out of the house
• 9% I don’t trust the online stores to ship on time
• 8% I don’t trust the online pictures, descriptions, or reviews
• 5% I think it’s cheaper to do holiday shopping offline
• 3% I am a more disciplined shopper offline
• 33% more women than men shop brick-and-mortar to avoid shipping costs

What holiday shoppers hate most about brick-and-mortar shopping

• 72% of respondents cited crowds and lines as the number one thing they hate about holiday shopping in stores
• 8% limited inventory
• 5% higher prices and less discounts
• 5% traffic
• 4% back customer service
• 2% parking

What holiday Shoppers hate most about online shopping

• 31% not delivered on time
• 30% shipping costs
• 22% wrong size
• 8% potential for packages to be stolen
• 7% damaged from shipping
• 2% poor Packaging
• 40% more women than men are unhappy with shipping costs associated with online shopping

How online retailers can create a better holiday shipping experience

Baby Boomers were twice as likely to choose better customer service as the number one way online retailers can create a better online shopping experience.

• 57% better shipping perks
• 17% loyalty shopping perks
• 12% exclusive items, not found in stores
• 8% package insurance
• 6% better customer service
• 1% better Packaging

At what point do shoppers feel they are “finished” with holiday shopping?

• 41% few weeks before the holidays
• 31% a week before the holidays
• 13% one to two days before the holidays
• 12% a month before the holidays
• 2% a few months before the holidays
• almost 45% of respondents leave holiday shopping to the last week or days before the holidays

Which is more stressful? Online shopping or brick and mortar

1 Not stressful

• 34% online shopping
• 2% brick and mortar

2

• 41% online shopping
• 8% brick and mortar

3 Somewhat stressful

• 18% online shopping
• 28% brick and mortar

4

• 5% online shopping
• 37% brick and mortar

5 Very stressful

• 2% online shopping
• 25% brick and mortar

In-store shoppers are nearly two times more stress than online shoppers.

Shorr Packaging Corp.

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