The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Finding notable success with any business is difficult. Interior design can be an especially challenging industry, requiring an interior designer to have a deep understanding of style and trends, the ability to create innovative designs, and a knack for marketing services—all while managing clients’ expectations.
If you’re already in the business of interior design and want to take it up a notch, here are a few tips to help you reach the next level.
Leverage Technology
With advances in technology, there are now more software options available than ever before that can give your business a major boost. Primarily, you want to invest in software that will help you streamline the design process.
Such as:
• 3D modeling to make it easy to visualize a space and create beautiful designs
• Project management software to keep track of project details
• Automation tools that automate tedious tasks like scheduling appointments or sending invoices
Generally, all the best designers have their own styles and strengths. Instead of trying to mimic other designers, focus on the types of designs that you are good at. By honing your skills in a particular area, you will attract the types of clients who appreciate that style and generate more business.
For example, say you specialize in modern and contemporary design. You should focus on making sure that you’re keeping up with current trends, have a solid understanding of the latest materials and finishes, and can create innovative designs for clients who want something unique instead of cookie-cutter solutions.
Master Social Media Marketing
Social media is an invaluable tool that when used correctly can mean thousands if not millions of sales generated. As an interior design business, you want to make sure that your presence on social media is strong and consistent.
Take time to create beautiful content that showcases your work as well as posts about upcoming trends in the industry. Utilize hashtags to reach a wider audience, engage with customers and potential clients, and don’t be afraid to collaborate with other like-minded professionals.
More than anything, go where your target audience is. If you find that most of your customers are on Instagram, then focus on building a strong presence there. The same goes for any other social media platform that you decide to use.
Curate Memorable Experiences
When it comes to interior design, clients want to feel like they’re getting something special that can’t be found elsewhere.
To make sure you create a memorable experience, offer exclusive packages or discounts to your customers. You also want your customer service to be top-notch. Make sure clients feel like they are truly being heard and that their requests are being taken into consideration. Similarly, you want your designs to be outstanding so that they exceed clients’ expectations. Think outside of the box and give them something unique that is truly one-of-a-kind.
Taking your interior design business to the next level is no easy task but with a little work and dedication, it’s possible. Leverage technology, focus on your strengths, master social media marketing, and create memorable experiences for your clients. These tips will help you reach new heights with your interior design business.
