The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
The TikToks that are helping young workers excel in the workplace
New research from Go1 has revealed the challenges young workers face in the corporate world by analysing the most popular TikTok hashtags for soft and hard skills.
Almost 40% of the future workforce prefer to use TikTok to find information quickly, rather than traditional online sources, like Google. In fact, Go1’s analysis reveals that Gen Zs and Millennials are turning to the social media platform to address professional challenges, such as work life balance (527.8m views), combating negativity (88.8m views), and to support their career development.
TikTok content on hard and soft skills has been viewed over 4bn times. Teamwork (2.9bn views), Communication (231.5m), time management (217m), and project management (56.9m) are some of the top viewed skills. Employers may not be prioritising enough training for these types of skills in personal development plans.
Some key stats that I think you readers at confessionsoftheprofessions.com would find interesting:
Young workers are struggling to switch off – content on the topic of work-life balance has been viewed over 527 million times on the platform.
Combating negativity has been viewed over 88 million times – perhaps Gen Z workers are facing this for the first time in their career, wanting to seek help from others in the same predicament.
Gen Z’s are turning to key creators on TikTok to help with hard and soft skills, scuh as Divas Gupta and Vinh Giang, both specialise in communication skills, and Lauren Selley, who focuses on project management.