Camela Hutchson https://www.scottsinfo.com 1m 205
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Companies can begin analyzing data by checking the behavior of a subscriber based on how they interact with content. Behavior analysis communicates email open rates, click-throughs, time of an email being opened, unsubscribes, and best-performing links. Although these steps are a great start, there still is not enough data to determine an email campaign is successful. Companies need to know if potential customers are opening emails, clicking on links, and making purchases. A Canadian companies database, such as Scott’s Info can simplify the process by allowing for companies to unlock information, including sale estimates.
The success of an email campaign can be determined by if an email sells. It is one instance for a customer to open an email, but it is another to sell a product. Outcome analysis measures revenue that comes from an email campaign, per subscriber, and ROI. This step is the next vital one. Companies need to track their success by viewing the next steps of their customers. Once this data is collected, companies can determine any further implementations.
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