Anonymous https://www.maidenstride.com 1m 210
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Online Reviews Of The Hotel Industry
To sustain a profitable revenue stream for hotels there are many factors they must maintain. Social media channels like- Facebook, Twitter, Instagram etc. has become an essential way for customers and businesses to interact. They have also become a favored channel for complaining and spreading positive and negative word-of-mouth. The number of replies (the “volume” factor) is indicative of the willingness of a company to respond to its customers and can be a motivating factor for other customers to share their opinion since they will know that the company reads online reviews and responds.
Opinions, good or bad, are influential. Negative opinions have the power to dissuade consumers from buying; a negative opinion can rule out more than 40% of potential customers. On the contrary, positive reviews have the power to increase the brand’s visibility, increase the likelihood that customers make a (larger) purchase, and ultimately increase the company’s revenue. Online reviews will cost you for hotels far less than any advertising campaign & strengthen your brand reputation for the long haul.
Want to know more about how to stay competitive in a world where online ratings and reviews can destroy or create business opportunities for your hotels? Read the below infographic from Maiden Stride.
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