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Custom packaging is the first choice for medicine manufacturers and distributors.
A high proportion of all kinds of medical supplies come in customized boxes. Partly because the tailored box features are unmatched by other marketing routines.
But what exactly is customized medicine packaging? How did this type of packaging get so popular worldwide? What is it used for now?
Let us dive deep into how constructing and using custom boxes became so rapidly accepted in the pharmaceutical industry. And how these are used to attain that perfect size and appearance.
What is custom-made packaging?
Customized boxes are simply boxes made of recyclable materials like corrugated, cardboard, Kraft, and rigid. They are flexed and cut according to the sellers’ requirements to sit well with the medical products. From holding a few pounds to supporting heavier supplies weighing double-digit kilos, the boxes are made for and in line with the manufacturers’ needs.
Can you recall a time when medicines came in brown and plain boxes? Probably not because that era has long passed over!
At first, when paper-based boxes came onto the scene, the box appeal said nothing about the company or the items inside. They basically provided a cover to the medicines. Gradually, with escalated industrialization, the need for tailored and branded boxes was recognized and catered to.
Brands put forth their name and image on the medicine boxes to let customers know who they are buying from. It paved the way for customer loyalty through better brand awareness.
Today, pharmaceutical packaging is nothing short of inspirational boxes, designed to surprise the customers. Medicine brands are extensively using customized boxes to protect, market, and differentiate their products.
What makes custom medicine boxes work?
Global retail shelves are housed by artistically crafted boxes for medicines. When styling the medicine boxes, one must consider the following factors to make them tick with the audience and industry trends.
Stronger shelf appeal
Pleasing medicine boxes have what is called a ‘high shelf appeal’. This is simply the reaction the brand gets from target customers when the boxes are customized to impress.
Properly designed, structured medicine boxes help solidify the brand in the consumer’s mind as one of quality and consistency. What’s more, they provide ample space to showcase brand messages too!
It comes naturally that medicine brands must use this platform to convey their distinct brand story. This is an amalgamation of the product benefits, ongoing promotions, or even social responsibility. Modern printing methods add character to the printed texts and images. The choices are endless to present the brand in a favorable light.
Medicine packaging is more complex than most other retail products. For one, it requires a higher grade of health and safety standards, and secondly, the boxes must be supportive of the products in terms of weight and physical dimensions.
It works to get bio-degradable materials for custom packaging. Contemporary consumers try to do their bit in conserving the planet. That means that they look for medicines that come in cleaner materials.
Picking from a wide selection of custom paper stock is a wise choice to reflect well on the brand and ensure that the buyers get the products in good condition. Every stated material has specific functions and distribution effects.
Corrugated – ideal for shipping due to flexible grades of paper thickness and compatibility with printing techniques.
Cardboard – used as primary and secondary medicine packaging. It can be used to craft innovative box shapes.
Rigid – the stock is comparatively costly but helps to give a premium brand look.
Kraft – bio-degradable and recyclable. It is affordable and rapidly becoming popular among buyers.
Create a brand niche
Certain brands are known for their distinguished appeal. Buyers look-out for the brands that offer premium quality packaging. This is certainly important in the pharmaceutical industry where customers need a brand identity that is firm, clean, and transparent about intrinsic details.
Printable box components are utilized to speak to the customers directly. This results in buyers getting a sneak peek into the brand and its values. Today, selling medicines is more than just delivering effective products. The outer packaging boxes are considered just as important as the contents inside. Building a brand name happens more prominently when the boxes are adjusted to reflect branding.
Without informative content and specifying the brand identity, buyers are unlikely to take a serious and prolonged look at the brand. Many alternatives in the markets are responsible for fueling the desire for a niche medicine brand image.
Who said that the medicine boxes must be homogenous? Varied medicine functions call for individual boxes that are look perfect for use.
Liquid medicines are packaged differently than tablets. Similarly, most medicines come with varied storage requirements that are fulfilled using professional box manufacturers’ services. They have the right box-building mechanisms that achieve every box dimension to the T.
The recent escalation in e-trading has prompted many pharmaceutical brands to adopt a hybrid packaging structure. This is where the same boxes are used for shipping as well as retail displays. Doing so lowers packaging costs and makes shipment more reliable.
Moreover, if the brand is offering the product in components, multipacks are an excellent way to keep each item secure and stable while protecting the entire lot in one complete package. Anything and every little detail can be better aligned with using customized medicine boxes. Modified box thicknesses keep the items secure from external hazards like dust, water, and reaction with the box materials.
If there are so many options for crafting pharmaceutical packaging, why then every brand has varying sales levels?
The fact is that most medicine makers often overlook the packaging aspect. Either they focus on making the boxes stronger and durable and miss on using them for branding or the opposite happens. Professionally crafted custom packaging boxes overtake all medicine packaging needs. So, it is worth taking a shot at!
Now that you’ve read about medicine boxes in more detail, why not include them to win over more clients?