Mark Dawson http://www.globepackaging.co.uk 2m 431 #packaging
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
What’s New For Packaging In 2017?
Packaging not only helps in protecting goods from physical damage also it is helpful to bring the customer experience to a new level. It is the time to look at some of the key trends in the packaging industry for 2017. With the help of digital printing you can get customer’s attention and also make your product stand out among the rest. Packaging that is fit for the purpose helps in minimizing the packaging waste. A new line of flexible packaging will emerge in 2017. Concept of clean labeling is on the rise as customers look for more information about the product and services. Brands can not overlook the importance of clean and eco-friendly packaging in this year. Customers want packaging which is reusable and easily recyclable so companies are looking forward to alternative packaging materials.
Consumers are looking for small containers that are fit for the purpose. Small packaging is in demand now. Heavy packaging is no longer the option when it comes to ecommerce industry. Mobile marketing and interaction play a major role in customer buying journey so companies are focusing more on technique that can improve the mobile engagement. New near field communication and Bluetooth low energy are being used to improve the buying experience.
Below infographic, created by Globe Packaging, revolves around the packaging trends for 2017. Go through the infographic and don’t forget to share your thoughts with us.
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PACKAGING TRENDS FOR 2017
1. Digital Printing
Digital printing offers a new, eye-catching way for retailers to attract consumers to their products. It also provides economic and speed-to-market advantages.
Flexibles packaging offer brands unique ways to make their products stand out. As pouches grow in popularity, a new line of rigid/flexible hybrid designs will emerge.
As consumers demand more product information upfront in a way that is clear and concise, concepts of clean labeling and clear on-pack information are set to converge.
A focus on developing alternative packaging materials for consumers is growing as more people state that eco-friendliness is a main driver in their purchasing decisions.
Consumers are looking for smaller beverage containers and snack pack sizes. As a result, brands will shift to deliver packaging in sizes that fit people’s lifestyles in order to revitalize brand loyalty.
6. Mobile Engagement
As mobile interactions play a larger role in purchasing decisions, brands are turning to new ways to connect with and engage consumers. These include the new near-field communications (NFC) and Bluetooth low energy (BLE).