![PR Then and Now [Infographic]](https://confessionsoftheprofessions.com/wp-content/uploads/media/2021/06/prnews.jpg "PR Then and Now [Infographic]")
Matthew Gates http://notetoservices.com 2m 523
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Instant News through Public Relations Newswire
If you are a small business or a large business, chances are that you have plenty of news to get out to the world. If started that business over 20 or 30 years ago, chances are, you did things quite different than you would have done today. In an age where computers did not exist, reporters, direct mail, television, radio, press conferences, and newspaper circulation would get news about your company, products, and services out to the public. Billboards and advertising on buses, trucks, and even cars were also common. However, times have changes, and there are more and more public relations services throughout the Internet, with PR Newswire being one of the top media newswire agencies to get your information out there via a computer and the Internet. News of your company can be spread within hours to hundreds of thousands of people, bloggers, and journalists. What used to take days and hours of printing can now take minutes, from SMS, Twitter, Facebook, Pinterest, YouTube, News Links on major traffic sites, and Social Media and sent via photos, videos, and infographics. An unknown company small-time company could go viral and become known worldwide overnight.
This infographic shows the old and the new methods of Public Relations News.
![PR Then and Now [Infographic]](https://cdn.confessionsoftheprofessions.com/infographics/pr-then-now-infographic.jpg)
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| PR |
| THEN AND NOW |
| REPORTER | BLOGGER 164 million blogs in 2011, up from 3 million in 2006 |
DIRECT MAIL U.S. Postal Service instituted in 1832 In 2012, it processed 554 million pieces of mail per day | SMS First used in 1992 As of June 2012, U.S. consumers sent and received an average of 6.1 billion messages per day |
IN-PERSON MEDIA TOURS $519 for round trip flight from Bos>SFO>JFK | 10-MINUTE PHONE CALLS Included in your minutes |
SECOND DAY NEWS [Newsweek] 2003 circulation: 4 million 2010 circulation: 1.5 million (and just 40 thousand copies/week) | SECOND-HOUR NEWS [The Daily Beast] The Daily Beast debuted in 2008 More than 18 million monthly visitors now |
| PRESS CONFERENCE | TWITTER CHAT 65% of Fortune 500 companies have an active Twitter account |
| PRODUCT SHOTS | PINTERST Pinterest is the third most popular social network behind Twitter and Facebook (and accounts for 40% of social media-driven purchases) |
| YOUR PRODUCT | YOUR POINT OF VIEW |
| NEWS CLIPS | NEWS LINKS |
| USER FEEDBACK | SOCIAL MEDIA CHATTER 62% of adults use social media |
| PRESS KITS | CONTENT |
| FOCUS GROUPS | FACEBOOK FRIENDS Facebook debuted in 2004 There are now more than 1 billion active monthly users The top 10 brands on Facebook have a median of 4,356,852 fans |
| LIVE DEMOS | VIDEO DEMOS |
EVENING NEWS 22.5 million viewers | More than 200 million active users |
TV Still king: 290 million people watch traditional TV and spend 32 hours and 47 minutes per week | YOUTUBE Gaining: 145 million people watch video online and spend an average of 3 hours and 58 minutes per week |
| EXCEL SPREADSHEETS | INFOGRAPHICS Visual.ly houses 24,335+ graphics |
ONLINE NEWS The New York Times Digital had 640,000 subscribers as of December 2012 | MOBILE NEWS APPS Almost ½ of Americans own smartphones The New York Times’ iPhone app has been downloaded 19 million times (through January 2013) |
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Matthew Gates is a freelance web designer and currently runs Confessions of the Professions.
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