The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
There has been a lot of discussion in the last few months about the connection between SEO and digital PR. These are basically two sides of the same coin, each of which having its own importance and value. In fact, it is not just about SEO but also about the various ways that the search engine works. Thus, it is important to understand what these two things are and how they can help your business. But before we get into that, let us understand exactly what these terms mean.
Search engine optimization is an approach that makes use of different strategies in order to improve the visibility of the website in the results pages of search engines like Google, Yahoo! as well as MSN. Though this might sound very technical, in reality there are many effective ways used by SEO experts that result in improving the visibility and ranking of the website in the results pages. The results are mainly determined by the content of the site, including the keywords that were used for the research conducted and the page rank of the website.
Digital PR on the other hand from a digital pr company, deals with the actual look and feel of the website. It ensures that the site is presented in a style that is acceptable to the search engines. It also ensures that the web pages are user friendly and the overall experience is pleasant for the user. Content, on the other hand, deals with the articles, press releases, blogs, websites and any other kind of media that are published or created by the company for the purpose of marketing the products or services.
If you are planning to launch a campaign for your business online, it is important to understand the difference between SEO and Digital PR.
