The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Check Your Website With This SEO Audit Checklist!
This SEO audit checklist infographic is a simple tool for small businesses to quickly assess the health of their website and the organic factors that may need to be addressed.
An SEO Audit is a health check for your website. It looks at the technical infrastructure of your website, the on-page elements and off-page essentials to optimize Search Engine visibility, usability and conversion.
Do you know if you website is healthy? Are there crawl errors? Can Google easily index all your important pages? Are you being found by the right audience? Here is how you can check!
Tower Marketing have put together an infographic that you might find helpful when conducting your own SEO audit.
Please feel free to embed this infographic on your website and to share it on social media too.
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A Simple SEO Website Audit Checklist
- Investigate underlying issues
- Get a detailed result of your websites health issues
- Go in fix and optimize your site’s performance
What you should look for:
- Have you installed a Google Analytics code onto your website? Google Analytics is important for understanding how people are using your site and where they are coming from.
- Have you installed Google Webmaster Tools? Webmaster Tools analyzes your site health and gives an overview of crawl errors, poor sites that are linking to your domain, indexing issues, and Google messages.
- Are your pages being indexed in Google?
- Type into Google your website using a site search. E.G site:www.example.com
- Do you see a list of results for your website?
- Is your homepage at the top of the list?
- Does your brand show up in the Google search engine results pages (SERPs)? Use quotation marks around the name of your brand to see if it shows up in the results. E.g. type “Confessions of the Professions“, “Tower Marketing”, “Maxie House”, or “Candy Factory” into Google and it should appear at the top of the results page.
- Is the robots.txt file blocking important content on your site from being indexed? Type /robots.txt to the end of your domain and you will see a list of pages that are stopping search engines like Google from indexing your site.
- Has an XML sitemap been submitted to Google Webmaster Tools? Use quotation marks around the name of your brand to see if it shows up in the results. E.g type “Confessions of the Professions“, “Tower Marketing”, “Maxie House”, or “Candy Factory” into Google and it should appear at the top of the results page.
- Is your website mobile friendly? Gogole is ranking websites according to whether they are mobile-friendly or not. Enter your website into Google’s Mobile-Friendly test page Google Webmaster Tools – Mobile Friendly Test
- Are your Title tags optimized?
- Are each of your pages’ Title Tags optimized and unique?
- Is your brand name included in your Title Tag?
- Do your Title Tags fit the 500-pixel width allocated by Google so that it’s not cut off?
- Does the on-page content include a primary keyword several times throughout the page? The primary keywords should be used in teh Meta Tags, H-tags, and body copy of a page.
- Do your Title Tags include keywords describing your business, industry, product, or service? Your title is the first line of text a user sees in the SERPs and it is imperative that a good keyword is used to help describe the page title.
- Does your your home page include enough content?
- Is there at least one paragraph on the home page?
- There needs to be a certain amount of content on the homepage to give search engines context regarding what the website is about.
- Rule of thumb is to have at least 150 words on the homepage.
- Is content formatted in an easy to read layout?
- Is the content easy to read and understand?
- Have headings been used to help break-up sections?
- Are images being included?
- Are there internal links throughout the site? Internal links are important for helping search engines crawl the site and highlight specific anchor-text that point users to relevant pages and posts.
- Has an XML sitemap been submitted to Google Webmaster Tools? Sitemaps are important for helping Google crawl and index your site.
Is your website healthy?