The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Clipping Coupons Stats
Increasingly, today’s consumers are checking for discounts and deals before they make purchases. According to recent research, 90 percent of consumers use coupons in some way when making a purchase. What’s more, some consumers actively choose not to make purchases if they don’t have a discount — according to research from DealNerd, 68 percent of consumers said that they won’t shop online without a coupon code. For businesses, this means that coupons are a vital part of a marketing and revenue strategy.
Considering that consumers say coupons influence everything from where they shop to what they buy, if you’re not offering exclusive promos or tailored deals to your customers, you risk losing them to someone with a better deal. There are a number of ways to integrate coupons into your business strategy, including offering them through social media, email, and apps. According to research from Inmar, more than 50 percent of consumers would prefer if all their coupons could be accessed digitally.
Additionally, there were $47 billion worth of digital coupons redeemed in 2017, and digital coupon redemption is expected to increase 94 percent by 2022. To help you better understand the importance of coupons and get you started offering them to customers, Wikibuy created and infographic with the tips and tricks you need to learn how to drive sales with coupons. Check out the full visual below to see just how powerful a coupon code can be.
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