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The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Many bars and restaurants are struggling and have been for a few years now. As the economy struggles, nights out are becoming less of a priority, but that doesn’t mean your business needs to close. With some subtle changes and focusing on the modern consumer it’s possible to reduce the slow nights dramatically. These ideas will help to entice new customers into your establishment and ensure they return and tell their friends all about your bar too.
Theme nights are only limited by your imagination, so spend some time coming up with some great ideas. People often long for the years gone by so you can start by holding decade themed nights and events such as the 80’s and 90’s nights. If you’re going to hold a theme night don’t hold back, ensure you focus on the decoration, costumes, the drinks and the music.
Find one or more local charities and hold a fundraising event, it’s a great way to attract a new crowd and do something good for the community. You can donate a certain percentage of your profits, sell tickets or encourage your punters to give put their change into charity boxes placed on the bar. You can benefit thanks to the extra promotional work and press releases.
Sponsor a Local Sports Team
Pick a sport and find a local sports team who are currently looking for a fresh sponsor. You can pick any kind of team but it’s worth considering the age of the main supporters and team players, ensuring they’re likely to want to come to a bar for a night out.
Ladies night is a great idea as you can attract plenty of new customers. Women come for the free drinks and the men come because they know the bar will be filled with women. If you’re worried about losing out on profits limit the number of free drinks per customer.
There are plenty of awards held throughout the year, but pay special attention to the larger events such as the Oscars, BAFTAS and Sports Personality of Year. Put down a red carpet, encourage your punters to go all out and dress up for the occasion and put special cocktails on the menu. Don’t forget to show the live event if possible.
Modernise Your Décor
In addition to throwing new and exciting events it’s also important to work on improving the interior and exterior of your bar. If the interiors are looking a little dated consider bringing it into the 21st century with some new paintwork. Add some art to the walls, ideally by local artists and improve the equipment you have such as adding a larger television, a better sound system and improving the lights. You can even modernise the bar by using light displays from Lite House. Focus on adding to the atmosphere and making an atmosphere that gets people excited. Add some extra heaters and seating outside too, you want to make sure the outdoor space can be used in all types of weather.
About the Author
Mark Jones is an author and a blogger living smack bang in the centre of London. He has been writing for the last ten years, and has written thousands of articles. In addition to producing his personal work he regularly contributes to the world’s most popular blogs, websites and newspapers.