The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Each year the day comes in February. It is known to some as the Hallmark Holiday to some, while others, it is a day to show the one you love that you appreciate them by purchasing them a little something extra special, such as flowers, a card, chocolates, dinner reservations, or other creative gift ideas. For some, Valentines Day can be an adventure, with maps and secrets to discover. For others, it may be as simple as a kiss, hug, and those three magical words, “Let’s Eat Out.” Kidding! I love you.
Depending on what you do or might buy shows your spouse how much you love them. Of course, hopefully that’s not really the case. Surely your spouse loves you no matter what, but there is no excuse for not showing your spouse, girlfriend, lover that you appreciate them. If there is any day to do it, Valentines Day is the day to certainly make someone feel special.
While Valentine’s Day is much more a holiday for women, there are plenty of women who share in the duties of wanting to make their man feel loved and appreciated and do spend as much on him as he does for her. She may buy him flowers, a movie ticket, a “free pass” for sex or a massage, or anything she might conjure up to show him she loves him. And what better way than to be romantic.
This infographic shows how men and women spend their money on Valentines Day.
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The Power of Love and Money
Consumers will be digging deeper into their pockets to buy flowers, gifts, cards, and chocolates on Valentine’s Day with an average spending expected to rise eight percent over last year to nearly $200.
Did you know
27% of women buy flowers and 15% of those are for themselves
21% of women consider themselves to be practical gifters.
Only 26% of women buy candies.
42% of the population enjoys an evening out on this day.
62% of women buy cards for this day.
53% of men choose an evening out.
73% of men buy flowers.
Only 45% of men buy cards.
18% of men buy candies.
Average Per Person
The Economy seems to have no impact on Valentine’s Day spending for many consumers. U.S. men spend nearly twice as much on the holiday than U.S. women.
$128 – 2008
$102 – 2009
$68 – 2010
$116 – 2011
“Love is the greatest refreshment in life.” – Pablo Picasso
Cards $141 million
Flowers $1.7 billion
Candy $1,011 billion
Jewelry $3.5 billion
1. Virginia Beach, Virginia
2. Norfolk, Virginia
3. Chesapeake, Virginia
4. Anaheim, California
5. Santa Ana, California
6. Reno, Nevada
7. Hialeah, Florida
8. Lexington, Kentucky
9. Winston Salem, North Carolina
10. Colorado Springs, Colorado
24 pounds of candy per capita were consumed by Americans in 2009.
53% of women in America would dump their boyfriends if they did not get them anything for Valentine’s Day
if you and your lover enjoy fine Champagne, that will cost you between $120 – $240. If you’re on a budget, it will set you back $25 – $30 depending on the vintage.
Consumers will shell out the most on their partners, with the average person planning to spend $74.12 on their spouse or significant other, up from $68.98 last year, according to a 2012 Forbes survey. In addition, they will spend an average of $25.25. on their children, parents, or other family members, up more than 11% from $22.68 last year. Pet owners will spend about $4.52 on their pets.
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Matthew Gates is a freelance web designer and currently runs Confessions of the Professions.