Matthew Gates http://notetoservices.com 3m 691 #valueofblog
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
The Value Of Blogging
You have done it! You have spent months building up a blog, writing articles, publishing them, sharing them on social media networks, and you have even begun to monetize your blog. Maybe you have sold advertising space or your blog happens to be on WordPress, which was kind enough to support you with WordAds, or you managed to obtain Google Adsense and add it to your blog. So how do you actually calculate the value of your efforts?
If you have not already monetized your blog, than you are still working for free. There is nothing wrong with blogging for free. Many people get into blogging for many reasons and depending on those reasons, they either stay or they leave. I personally got into blogging for my passion to ultimately uncover the secrets of the workplace, to understand what was going on at our jobs, why people went to work, and did what they did, for reasons beyond the paycheck, and this blog has become much more, and continues to become much more than what it started out as originally.
I personally warn anyone that gets into blogging for the money: stop blogging immediately. Blogging is not for you. If money is on your mind when you start a blog, than do not even bother blogging. The idea of your blog should be the first thing on your mind. This is not to say that you can never make money blogging, but if you are doing it specifically for money, than it will start to feel like a job, and you will probably end up making it feel like work, and ultimately hating it. The majority of bloggers are not making money or they are making very little money. The best bloggers that have monetized and have been doing it for years understand the value of their blog and have begun to charge for the value of a post on their blog.
How exactly is the value of a post determined? It could be determined in several ways, including PageRank, or a specific formula set by any number of ranking factors including a combination of page views, social media, and page rank. More specifically, the value of a post on your blog can be determined by the total amount of money you have already made from your blog, from all forms of advertising, including any sponsored ads, posts, text links, etc., and divide it by the total number of posts that currently exist on your blog, and this will give you the value of what each post costs on your blog. For example, if you have made $5,000 in advertising and you have 3,000 posts on your blogs, than the simple method is to simply divide.
$5000 / 3000 = $1.66 per post
That would be the value of a post on your blog in terms of the type of work you have done, from writing a blog post to publishing it. The worth of it being published on your website is $1.66. Of course, once you make more money, the value of your posts would go up. While this doesn’t necessarily mean anything in terms of how to charge for placing a text link on your blog, it simply lets you know what the true value of the posts on your blog actually are and makes for interesting and somewhat useless knowledge.
If it remains at zero, it does not necessarily mean your blog has zero value, it just means there is still work to be done in terms of monetizing your blog, but this simple concept gives you the idea of what the value of a single post costs in terms of your time and efforts for publishing it on your blog. It might not seem like a lot. You may give it a lot more value and you may even charge more money to place a text ad link, which is fine, if you take PageRank and other factors into consideration, but the overall value of the website is simply discovered by understanding how much money you have made so far from your blog and how many posts you have actually published.
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