The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
The Future of Broadcast TV
Recent years have seen a boom in the technology industry and this has led to huge changes in our spending habits and the way we shop and spend our spare time.
One thing that really shows the progress we have made in technology is television. From the days of wireless radio to colour TV and now streaming online has become extremely popular.
Curious about these changes to our habits, price comparison experts Money Guru have researched the various ways that broadcast TV is changing.
Right now, 18-34 year olds stream 35% of their TV and pre-record 20% and this shift from traditional analogue technology is even clearer when it comes to print journalism. Just 5% of 18-34 year olds regularly buy a printed newspaper.
It’s 91 years since the first electronic TV came to be and since then there have been huge changes in the way we consume information – and entertainment. While there was a television advertising boom in the 1950’s, now, more money is spent on digital advertising which takes up 54% and TV advertising takes 46%.
Take a look at Money Guru’s research and learn more about the future of broadcast TV.
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