The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
What’s the Big Deal?
Event planning is no easy task, but it’s a vital part of marketers’ jobs. Companies spend about 20% of their budgets on marketing for events. Plus, 67% of business-to-business marketers find marketing at events as one of the most effective ways to meet future clients and customers. This is your opportunity to shine as a brand at the exact moment customers are most open to new relationships and budget allocation for upcoming initiatives. Don’t let that opportunity slip away by making these easily avoidable mistakes:
Mistake 1: Being Invisible
Mistake 2: Sending the Wrong People
Mistake 3: Poor Location
Mistake 4: Difficult Booth Setup
Mistake 5: Ignoring Social Media
Mistake 6: Underestimating Cost
Mistake7: Not Making Your Website Mobile-Friendly
Mistake 8: Leaving the Booth Unattended
Mistake 9: Paying Full Registration Price
Mistake 10: Forgetting to Follow-Through
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