The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
There’s no doubt about it; SEO or search engine optimization is one of the most important requirements of running a successful business, especially if you are new to your industry. However, new business owners soon find out that running effective online campaigns and ranking takes a lot of time and money. Thus the following includes a few ways a small business can improve its SEO on a tight budget.
Improve Your Social Media Presence
One of the most common misconceptions regarding social media is that it does nothing to help you rank within search engines. Although this is technically true, the fact is that businesses that focus heavily on their social media tend to rank much better than those that don’t. That is because when people search your business through a search engine website, it is often going to display various Facebook comments or tweets made about your business. This can provide you with the social proof that many customers seek in order to feel confident purchasing from your website or visiting your brick and mortar store.
Focus on Long-tail Keywords
When it comes to SEO keywords, you can use two types: general competitive keywords and long-tail keywords. For many business owners, this is where it can get expensive. The reason for that is because general keywords tend to be devoured by larger companies. For example, if you are running a soda pop company, it’s likely that simply using the keyword “soda” is not going to bring you much traffic. If your customers search “soda,” it’s likely that they will be bombarded by larger companies. However, if you use a long-tail keyword such as “soda drinks in Dallas,” you are much more likely to come across their search results.
Work With Small Business Services
Many companies cater specifically to small businesses, scaling their work specifically for small budgets looking to gain bigger audiences. With the way SEO is booming on the market today, it’s easy to find affordable small business SEO services that offer a variety of link building, website boosting, and content creating services. These companies specialize in getting the best SEO for the least amount of time and money, allowing you to efficiently build your presence online and get up to the first page of Google searches.
Keep Your Content Updated
If you run a blog or post videos on your website, it is very important to keep these areas updated. This is because search engines always take into consideration the newest piece of information in order to provide searchers with the most up-to-date search results. Taking the time each week to ensure that your content is updated can greatly improve your ranking spot within various search engines.
SEO is one of the most surprising expenses to new business owners but one that is needed. Fortunately, there are ways to reduce the cost of this expense. By taking a few of the tips listed above, you can be on your way to improve your ranking without breaking the bank.