Gajendra Singh Rathore 5m 693 #facebook
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When you create an ad campaign, it goes under moderation. Generally, the ads get reviewed within 24 hours, but sometimes it can take longer. This waiting may be unpleasant and puzzling for advertisers, especially when an ad is accepted at first but then disapproved a few hours later. Facebook’s ads get reviewed by both algorithms and humans. The Facebook algorithm checks the basic compliance and forwards it for human moderation if required. So, there are no clear parameters from Facebook for fast approval.
However, there are some tips or hacks that you can use to get your ads approved quickly.
Factors That Affects Facebook Ads Approval Time
Here are some aspects that influence the ad approval process.
If you’ve been running Facebook ads for a long time and haven’t had many of them rejected, this will help you.
Certain terms in your ad text, such as those connected to sensitive topics, might activate additional filters or red flags.
Your links and landing pages are also taken into account, as well as the trustworthiness of the domains you’re connecting to.
Facebook’s algorithms are sophisticated enough to identify nudity, copyrighted assets, and virtually any other ad policy violation.
Your audience targeting also has an influence on your ad approval process. For example, advertising alcohol to minors.
How to Fasten Your Facebook Ads Approval?
1. Give Extra Attention to Policies
Facebook has strict guidelines for the ads, and you must follow those to get your ads approved as soon as possible. Make sure you always remain within the boundaries to have quick approval.
2. Choose the Right Time
Because the ad requires human verification, it is best to post it between 8 a.m. and 8 p.m. Pacific time. The ideal time for speedy approval appears to be in the morning. Your trust score also plays an important role in speeding up your ad approval.
3. Don’t Take Any Risks
It’s okay to be unique and creative, but you should be careful while being bold. You don’t want to mention anything that is offensive or inappropriate. Always follow the guidelines and create content that is safe and easily approved. You may check the ad policies to know what’s safe and where to stop.
4. Sync Your Ad Components
Make sure your ad, product, and landing page are all in sync for faster approval. If Facebook identifies any inconsistencies that might negatively impact the user experience, the confirmation will take longer. Marketers must be cautious when using links and URLs in their ads.
5. Create Best Quality Ads
When your ads have the best quality, you won’t face any problem getting approved. Double-check your content and have a Grammarly check to ensure the utmost quality. Moreover, mind the text limit of Facebook to avoid disapproval. When creating witty, bold, or captivating commercials, keep the fine lines in mind.
6. Target Correctly
Advertisers require prior approval from Facebook for a variety of topics. Adult items, dating commercials, gaming and lottery, pharmaceutics, and alcohol are among the topics covered. Furthermore, in certain situations, the marketer must carefully target the appropriate demographic (no one under the age of 21) while still adhering to local laws. Gambling, for example, is prohibited in every country. Make sure you’re not targeting underage people or other demographics or psychographics for whom your service would be unsuitable if you’re in a restricted category (and even if you aren’t).
7. Prioritize Users
Remembering that Facebook will always prioritize users above advertising is an excellent approach to speed up the approval process. You must be careful not to get too personal and make assumptions about someone’s demographics or physical qualities. If you don’t make any blatant statements about someone’s religion, ethnicity, sexual orientation, financial or social standing, your ad will be accepted faster.
These are some of the ways you can utilize to get your Facebook ads approved fast. Always follow the guidelines, and you’ll have an easy way with ad approval.
About the Author
Gajendra Singh Rathore is a digital marketing expert and is associated with a Facebook advertising agency Toronto. He is always eager to learn, experiment, and implement. Astronomy is his escape from the outside world.