The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
If you are selling CBD products on different retail platforms, you already know that customized box printing is essential for brand awareness.
Box opening excitement is infectious; if you can get your customers to share their thrill of opening up your CBD packages on their social media channels or through word of mouth, there is nothing like it.
Chances are high that you know about the role of printing in enhancing the brand appeal. Many globally-recognized brands have made it quite clear that how memorable branding features can influence customer loyalty.
But often most brands get put off by the presumably higher custom CBD packaging costs. They let go of the golden opportunity to stand out using a host of custom box features that are printed on the packaging to make it more visible. If you are one of those or worry about the financial impact of utilizing custom printing, then you will be glad to know that printing your CBD boxes can actually slash total costs!
Don’t believe us? The article has some solid reasons and methods that can nurture improved profit levels.
One: Make a statement
Customers no longer want a general shopping feel. They spend on CBD items in the hope of receiving premium brand treatment. This can of course be extended through innovative packaging.
Particularly when buyers are purchasing CBD items on online portals, they want the shipment to meet and even exceed expectations. E-commerce boom has benefited a lot of retail markets and CBD is part of them. Last year alone, American consumers spent a staggering $453.46 billion on the web for retail purchases. But with these frequent online purchases comes new customer satisfaction benchmarks.
The unboxing trend, for instance, is grabbing headlines. Customers prefer to view these before buying a brand. CBD items, in addition to being fit for use, need pleasing packaging to stand apart and provide a memorable shopping vibe to consumers. This way, your customers would keep coming back and push up sales volumes.
Here is what you can do to get that perfect box look without spending too much:
- Use box stock that is strong enough (like corrugated) yet comes at an affordable price tag.
- Label the boxes with prominent branding components including the brand name and distinct logo.
- Welcome new buyers with personalized handwritten notes. These don’t cost a lot but make a huge difference.
- Avoid printing lots of unnecessary patterns and 3D visuals. Instead, opt for minimalistic box designs that are the current rage.
Two: Use optimum printing effects
You might have been impressed with certain brands presenting their boxes with a stack of creative and modern print-enhancing features. These are no doubt great to enhance the brand appeal but come at a hefty price.
What can generate the same customer enthusiasm without piling on expenses?
Many box printing features slide easily in the pockets. You can also use such visual effects on important branding elements like the logo and name without doing it over the whole of the printed content.
Ace brands like Apple have made a cult fan following based on their packaging. The brand is known for its simple approach to printing yet exudes a royal brand appearance that customers can’t have enough of. By following this method, your brand can look sleek and distinct without spending too much. A differentiated brand image captures customers’ attention and gives a unique personality to your business.
Three: Better logistics management
How would customers feel if the CBD items reach them in a bad shape? Or not usable? Refunds and replacements are a significant portion of total costs.
Using printing cleverly can lower the inherent risks of shipment. It firstly informs what kind of products are stored inside. Fragile components are marked with relevant signs and the handlers can be guided on how to store and carry the boxes appropriately. Next, the boxes are made with custom locks. Customers are informed on how to access the products and make the most of the locks in the future too.
Moreover, the boxes are customized to be thicker, spacious, or fit the products perfectly. Printing has broad uses and custom box constructs in one of them. As CBD items are reactive to the environment, the boxes can also state the temperatures required and how to use the components for better customer satisfaction.
It takes a few printed lines to save you potential lists of expenses. Crisp and fresh-looking boxes majorly contribute to happy customers and this means far fewer refunds.
Four: Marketing on a budget
Sending bland and plain CBD boxes doesn’t earn enough brand recognition nor introduce the brand to new buyers.
What if you could package and market your products using the same tool? CBD boxes can also serve as unmatchable branding tools. The printing done by box manufacturers is up-to-date and encompasses individual brand details. The boxes can exhibit any and all essential info relating to:
- The product. CBD items are multi-functional and cater to dynamic customer markets. Having custom printed packaging conveys important details such as expiry dates, user manual, production details, and more.
- The business. CBD sellers usually explain how their company is environment-friendly and use earthy ingredients for production. Any favorable business ethos mentioned on the boxes attracts customers’ interest and garners their enthusiasm.
- Customer preferences. Putting what excites the buyers is a good way to increase sales. Buyers stop and give a thorough read to alluring boxes. Even when the CBD items are shipped directly to the buyers, the messages printed are likely to translate into repeated sales.
If you weigh box printing the CBD packaging and not doing so, the former is sure to leave you spell-bound with the potential positive effects. Your sales and profits can touch unprecedented heights by using printed boxes for branding and saving costs alike!
It is time that you stop making excuses, saying you don’t have the money or time. With a little investment in printing and creativity, you are good to go!