Mobile Wallet Marketing: What Entrepreneurs Need To Know [Infographic]

Michaela Wong https://clevertap.com 1m 203 #marketing

The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.

From creating innovative products to practicing the daily habits of successful entrepreneurs, there are lots of ways to improve your business. Another way to give your business a boost is through mobile wallet marketing.

Mobile wallets are apps that store bank information and allow users to make payments by using digital cards like Google and Apple Pay. To incorporate mobile wallets into your business strategy, look through this quick guide to mobile wallet marketing.

Mobile Wallet Marketing Facts

Mobile wallet marketing has become increasingly valuable in recent years, and here are some statistics to prove it:

The worldwide mobile wallet market is projected to hit $3 trillion by next year.

The global mobile wallet market may reach $12 trillion by 2027.

Between 2020 and 2025, there are expected to be about 14 million new Apple Pay users and 10 million Google Pay users.

More than one-third of people have at least three mobile wallets on their cell phones.

46% of U.S. millennials used digital wallets in 2020.

Mobile Wallet Marketing Features

Check out just some of the ways entrepreneurs can use mobile wallet marketing:

• Push notifications
• Personalized offers
• Easily accessible coupons
• Location-based content
• Customer loyalty programs

For even more information about mobile wallet marketing, check out the infographic from CleverTap below.

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