The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
25 Useful Tips For Offline Business Marketing
The marketing world has become inundated with a whole new vocabulary in recent years, as the rise of digital media has changed the landscape of the industry. With all the talk about “viral content” and “hashtags,” it can be easy for marketers to forget that traditional forms of marketing not only still exist, but remain effective. Even though they may lack the buzz-worthy, bleeding-edge qualities of online marketing, these forms of offline marketing have a prominent place within the playbook of any savvy marketer. The simple reason is because for all its high-tech gloss, online marketing has some serious limitations that prevent it from impacting consumers in the same way as old-fashioned offline marketing efforts.
For example, many business leaders use blog posts and their social media channels as means to connect with thousands of potential new customers. However, a blog post or tweet will never have the same effect on a potential customer as meeting face to face at a speaking engagement or trade show does. Even though blogs and social media have the potential to reach a significantly larger number of people, the real-time give and take of human interaction can have a greater significance for the people involved.
Online marketing also lacks the tactile and practical appeal of simple promotional items. A promotional email stays trapped within a customer’s inbox, where it can be easily ignored. A pen or notepad with a business’s name on it, however, might be used several times a day, creating a stronger connection in the customer’s mind.
Offline marketing also has the benefit of allowing businesses to make a direct positive influence on their communities and build goodwill. A flashy web video may be shared thousands of times, but sponsoring a local charity drive has more potential to create positive impressions on customers. Consult the following guide for more tips on how offline marketing can still have a tremendous impact on growing and developing your business.
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About the Author
Garrett Peterson, Vice President at Downtown Decorations, has been working with the company since 2003. His father, Ted, established the company as a small holiday décor business. Now, after years of growth, Downtown Decorations is a premier provider of decorative services with a portfolio spanning projects of all sizes around the globe.