Maggie Georgieva http://www.hubspot.com 2m 327
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Marketing Ideas That Changed The World
Marketing has gone through many transformations, especially in the last decade. our marketing focus has shifted from print media to online media. We have witnessed the decline of direct mail and cold calling. Technology has introduced new tools that make our communication with potential customers more efficient. Social media has risen as a dominant platform for two-way communication and feedback collection. With marketers’ increasing access to more customer data online, the issue of ebbing privacy has emerged. Not to mention the rapid adoption of smart mobile devices and people’s addiction to real-time communication.
These are only a few of the recent changes marketing has gone through. If we revisit history, we will encounter a lot more events and ideas that have defined the contours of the marketing industry. Starting with the movable type, through the invention of the TV and radio to the development of PR as a discipline, we have certainly witnessed the birth and redesign of one of the world’s most versatile professions.
To help sketch out the reinvention of marketing and put in a larger historical and sociological perspective, we at HubSpot decided to highlight 100 ideas that have changed the industry forever. Of course, we couldn’t do it by ourselves. That’s why we asked some of our friends on LinkedIn to help us and suggest ideas that have stood out for them. In this ebook, you will see quotes from marketing thought leaders as well as marketing professionals who are your peers.
We are thrilled that you will join us in this exploration of 100 remarkable ideas that have changed marketing forever. enjoy it.. and if you have an idea you would like to contribute, add it here. we would love to hear from you!
Download: 100 Ideas That Changed Marketing
About the Author
Maggie Georgieva is an inbound marketing manager at HubSpot, responsible for the company’s marketing content offers, such as ebooks and webinars.