The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Angry customers & bad reviews are enough to destroy a company’s reputation. So just which companies have the angriest customers? And which were their worst complaints?
Preply analyzed brands on Trustpilot with a 4.5 rating or less and at least 500 or more reviews in the last 12 months, to find out which brands elicit the most emotional language from their customers.
Cash App, Instacart, and Yelp are the top three brands that elicit emotional language.
Travel and vacation, electronics and technology, and money and insurance are the top industries that elicit emotional language.
“Fees,” “beware,” and “lied” are the most frequent emotional language used in reviews.
“Scam,” “fraud,” and “joke” are the predominant adversarial descriptors used in reviews.
Take a look at the full report and let me know if you’d like to use any of this data for a story? Thanks!