The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Sample of reported job titles:
Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director), Public Relations Manager (PR Manager)
This title represents an occupation for which data collection is currently underway.
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company’s corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Maintain company archives.
- Manage communications budgets.
- Manage in-house communication courses.
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
- Observe and report on social, economic, and political trends that might affect employers.
- Produce films and other video products, regulate their distribution, and operate film library.
- Respond to requests for information about employers’ activities or status.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
Detailed Work Activities
- Develop promotional materials.
- Establish interpersonal business relationships to facilitate work activities.
- Liaise between departments or other groups to improve function or communication.
- Present information to the public.
- Confer with organizational members to accomplish work activities.
- Coordinate special events or programs.
- Coordinate with external parties to exchange information.
- Develop contingency plans to deal with organizational emergencies.
- Develop library or archival databases.
- Develop marketing plans or strategies.
- Develop operating strategies, plans, or procedures.
- Develop organizational policies or programs.
- Direct employee training programs.
- Direct sales, marketing, or customer service activities.
- Distribute instructional or library materials.
- Edit documents.
- Evaluate employee performance.
- Evaluate program effectiveness.
- Maintain operational records.
- Manage organizational or project budgets.
- Monitor external affairs or events affecting business operations.
- Operate still or video cameras or related equipment.
- Supervise employees.
|Title||Job Zone Four: Considerable Preparation Needed|
|Education||Most of these occupations require a four-year bachelor’s degree, but some do not.|
|Related Experience||A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.|
|Job Training||Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.|
|Job Zone Examples||Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.|
|SVP Range||(7.0 to < 8.0)|
Wages & Employment Trends
|Median wages (2020)||$56.94 hourly, $118,430 annual|
|Employment (2020)||89,000 employees|
|Projected growth (2020-2030)||Faster than average (10% to 15%)|
|Projected job openings (2020-2030)||8,900|
|Top industries (2020)|
Median wage data for Public Relations and Fundraising Managers.
Employment data for Public Relations and Fundraising Managers.
Industry data for Public Relations and Fundraising Managers.
Source: Bureau of Labor Statistics 2020 wage data
and 2020-2030 employment projections
“Projected growth” represents the estimated change in total employment over the projections period (2020-2030). “Projected job openings” represent openings due to growth and replacement.
Sources of Additional Information
Sources are listed to provide additional information on related jobs, specialties, and/or industries.
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