The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Survey: The most likeable advertising jingles of all time
Love them or hate them, there’s no denying that advertising jingles have been a part of marketing culture for a very long time.
To explore the staying power of advertising jingles, Quality Logo Products recently surveyed 735 U.S. consumers to share their impressions of 67 popular advertising melodies.
Here’s what they found:
- “Nationwide is on your side” from Nationwide Insurance was the best known advertising jingle, recognized by 93% of surveyed respondents. It was followed closely by McDonald’s “Ba-da-ba-ba-baa….I’m loving it” and the canyon-crossing cry of “Ricola”.
- The top 10 most recognizable advertising jingles are all attached to brands between 50 and 100 years old. Five of those jingles themselves reach back to the 1960s.
- The repetitive jingle for Liberty Mutual tops both the most hated and the most annoying lists — but is also in the top 10 for the most catchy.
- The jingle for Sara Lee is by far the most commonly misheard, with 75% of respondents incorrectly thinking the lyrics are”Nobody does it like Sara Lee.
Take a look at the full report.