The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Will Google Plus Survive?
Once it was thought that Google Plus had no chance to succeed, because Facebook could already do what Google Plus promised to do, but what promise did Google Plus have that Facebook didn’t? Google Plus is not Facebook and serves as an alternative to Facebook and other social media networks. Google Plus was also created by one of the largest company’s in the world, a company that will have a hard time failing in anything it does. However, Google does know of its own failures and is willing to learn and accept those failures and move on to bigger and better things, as seen in the many products that have come and gone across the years.
Would Google Plus soon endure the same fate? Not if Google could help it. Google Plus linked up with websites, businesses, and using Google Authorship to allow a Guest Author, Guest Blogger, or a Contributor to clearly define their work, regardless of where it is put on the Internet and receive full credit for it.
Google Plus has come a long way since its induction and it still seems that Google Plus, which has been utilized already by companies and people, is not going to fail, as it was once thought. Google Plus has not received the masses of people swarming to it, like Google had once hoped, and Facebook too has yet to lose its fan base. It seems that privacy concerns are what could hinder Facebook, but those privacy concerns with Facebook are no different than the privacy concerns with Google Plus.
Whether Google or Facebook has your information, both sell it to third parties in order to display to you the most accurate ads that may close you in on a deal and get you to buy something. So getting people to switch from one to the other, is not in the cards, especially if one’s family and friends are mostly on one and not the other.
Google may be better off at targeting businesses in the future to better assist Google Places or Google Plus Business or Google Trust, which allows for businesses to advertise themselves better, become more known, and get better placement in search engines, especially in conjunction with Google Adwords.
Google Plus is far from dead and has so much promising potential, especially with all the things Google could continue to do. For example, website owners and authors who are given favoritism for their articles and being listed higher up in search engines because they have a Google Plus account with authorship linked to the article are more likely to discover the advantages of Google Plus and use it more often than Facebook. At the moment, however, Facebook most likely has nothing to worry about, as Google has yet to truly define the purpose and reveal the great potential of Google Plus.
This interesting infographic presents a hypothetical conversation from the year 2050 as if Google Plus were put to Rest In Peace.
Click to open / Right-click for save options
A Hypothetical Conversation from the Year 2050
[ In a post apocalyptic future, a father and son are barbecuing an irradiated swamprat over a fire, after a hard day fighting gthe mutant army of the Zuckerberg Corporation. The son asks his father a question about the almighty Omnicorps, PLC, the company formerly known as Google… ]
Hey Dad, I heard that Google once tried to start a social network a few decades back.
How did that go?
Not good son, not good.
Let’s take a look at the statistics.
Traffic per Month
156,977,704 on Facebook
42,278,067 on Twitter
20,201,117 on Google Plus
19,744,958 on Pinterest
So they had half the traffic of Twitter after less than a year, that’s not so bad?
You’d think so, but then you look at the time on site statistics…
Average Time on Site Per Month
450 minutes on Facebook
114 minutes on Twitter
97.8 minutes on Pinterest
3.3 minutes on Google Plus
Ouch. That’s not so good.
No, it’s not. In fact, it’s around 0.5% of the time people spent on Facebook.
Total time on Site (in May 2012)
122,638,831 hours, 49,055,532 days, 134,398 years on Facebook
80,328,327.3 hours, 3,347,013 days, 9,195 years on Twitter
32,184,281 hours, 134,011 days, 2,674 years on Pinterest
111,061 hours, 46,294 days, 126 years on Google Plus
So did people really spend 134,000 years a month on Facebook?
Yes they did. Compared with the mere 126 years spent on G+…
Wowzers! Why weren’t people interested?
Was Google Plus rubbish?
No, it wasn’t rubbish.
But it was a great product delivered at the wrong time.
Why would anyone suddenly abandon the social media profiles they’d spent building relationships on?
I guess you’re right…
1/1000 For every minute spent on Google Plus, more than a 1000 were spent on Facebook.
For every dollar spent on the development of Pinterest, Google Plus spent $15.60.
$0.04 The theoretical price of Google Plus shares, compared to Facebook’s initial IPO price (based on usage data)
This is the percentage of users that make a post on Google Plus and never make another one: 30%
I guess I am.
And I think these states were the final nails in the coffin.
Matthew Gates is a freelance web designer and currently runs Confessions of the Professions.