Adrian Agawin https://www.asiapremierbpo.com 1m 186
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
When a buyer enters a store, the clerk or receptionist can assess some things to help him decide how to provide customer support. Does the shopper appear to be in a good mood? Is he in a hurry?
Having a sense of this information helps business owners decide how to cater to their customers. With online shopping, it’s a different story, as these clues are not readily identifiable.
Therefore, as an e-commerce entrepreneur, you have to approach customer service differently. And how will you do that? One strategy is personalization.
Part of what makes an interaction effective is the presence of human connection and personal touch. When an online store is dedicated to solving each customer’s unique concern, buyers feel valued and tend to trust the brand. Remember, a successful e-commerce customer service strategy essentially lies in strategically addressing online shoppers’ issues.
The infographic below will guide you in developing a solid strategy for your e-commerce customer service, walking you through the key steps and presenting statistics about the benefits of providing an excellent online shopping experience.
Original Infographic from Asia Premier One Source