The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Any successful entrepreneur knows that coming up with an idea for a great product is one thing. Spreading word about the product so people actually buy it is something else entirely.
While social media is a powerful force and can be a key part of attracting customers, it can also be complicated. There’s a reason many entrepreneurs initially turn to experts, like Instagram or Facebook advertising firms, to learn the ins and outs of these platforms.
Another platform that provides a wide range of opportunities is Amazon. With 310 million active customers as of its last reporting period, Amazon offers a shortcut to entrepreneurs looking for a way to easily cast a wide net.
Of course, not everyone is equally successful when selling on Amazon. The following hacks are worth keeping in mind if you want to optimize your sales. They’ll help you make the most of this platform.
Don’t Invent a Thing
Sure, if you have a patented invention, you can sell it on Amazon.
But that’s not feasible for everyone. On average, the process of getting a patent takes over a year. You also need to invent something unique to qualify for one. That’s not exactly a simple process.
That doesn’t mean you can’t still make money selling on Amazon. There are many generic products you can order from an online supplier and brand as your own. For example, you can partner with a supplier to create mugs with funny phrases on them. Or you could sell popular branded versions of simple athletic items like yoga mats.
This is a good place to experiment without taking too much of a risk. Find a supplier on Alibaba, order about 100 units, and see how they perform.
People are much more likely to buy a product on Amazon when it has at least 50 reviews. Thus, it’s a worthwhile investment to give away free units in exchange for honest reviews. Ethically, it’s important not to ask for positive reviews. Simply tell people to review the item fairly.
You can give samples to friends, family, or coworkers. Alternatively, you can find relevant communities on platforms like Reddit if you’re selling a more niche item.
Amazon lets sellers create Pay-Per-Click ads that show up in the results of relevant searches. Using these can help you get the word out about your product. You can select keywords to associate with your ad, so you may have to experiment with multiple campaigns to determine which keywords are most effective.
Use Social Media
Amazon is not the only platform worth advertising on. You can generate a following for your brand using social media as well. For example, one popular supplement company used Instagram to spread brand awareness, paying models and influencers to promote their products on social media.
Release New Products
Don’t release multiple products at once. Odds are good customers won’t buy them all immediately. However, you should be prepared to release new products as your initial listings become more popular. People who’ve already bought your first product may be more willing to buy new ones if they’re satisfied with your brand.
Making a lot of money selling products on Amazon is far simpler than many realize. Apply these marketing hacks, and you can make big sales without inventing a thing. Best of all, Amazon does much of the legwork for you, letting you focus almost exclusively on marketing. Keep these tips in mind to achieve the best possible results.