Reasons To Send A Press Release [Infographic]

Matthew Gates 5m 1,167 #pressrelease

The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.

Why Send Out A Press Release?

Many businesses worldwide depend on news releases as their primary way to communicate with blogs, journalists, and media outlets around the world, from the United States, to England, Asia, and Australia.

There must be some reason why large organizations to small businesses still rely on the news releases to distribute their news. While the traditional blog post can still be very powerful, there is something about major media organizations who specialize in delivering press releases to where they need to be, and aside from that, the majority of these news organizations have already built a massive following and become a newsworthy authority.

Despite Google’s crackdown on many of these media distribution websites to ensure that companies are not breaking Google Guidelines, MultiVu, a subset division of PR Newswire, a CISION company, updated its practices to follow in accordance to all Google SEO rules, thus it has become quite the authority in press releases. MultiVu’s press releases are multimedia-friendly and use aspects of your company or website’s personality into the press release, in order to engage readers to interact with your photos, videos, and any other assets.

What does MultiVu do? MultiVu pushes to feeds that reach thousands of journalists, bloggers, and media outlets. MultiVu delivers a powerful multimedia press release design that uses psychology-based methods to attract new audiences, traffic, and customers. A plain press release might get some readers, but a video gallery and a photo gallery is guaranteed to do a lot more. From the colors of the background and fonts, to the style and sizes, to the look and feel of your press release.

MultiVu designs custom press release layouts (Facebook, Kat Von D, marc jacobs, Pepsi, Food Network, and Jaguar, just to name a few of the very fine companies that realize the power of a multimedia press release) that make your company more appealing and appear more professional. If these million and billion dollar companies are using a multimedia press release, than there must be something that is attractive and alluring about the layout of the press release with multimedia assets. When your press release layout reflects your business and colors, you are further expanding your brand because you are branding your own news and pushing it out to relevant sources.

At this time, MultiVu is also offering a free Times Square Photo with every purchase of a multimedia news press release. Getting exposure in Times Square can go a long way:

About the Big Board and Times Square

• The billboard is located at 43rd St. & 7th Ave covering the entire SW corner of Times Square
• At 23 stories tall and over 7,300 square feet, it’s one of the largest digital signs in the world
• Photos, along with captions, are displayed during morning and evening rush hours in 15 second increments
• 415K people walk and drive in Times Square daily
• 170K people work in Times Square
• 30 million tourists visit Times Square annually

These are the top 10 reasons companies are still using press releases are:

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Pick Up: Many news journalists and bloggers are reading news distribution websites and are usually the first to see it and distribute it to their vast audiences.

Authority: You are the authority, but you need the news distribution source to deliver your news to the people who want to deliver it for you, so let the news media distribution source do its own job as an authority as well.

Discovery: Carrying a high pagerank and being seen by tons of journalists and bloggers, your article is likely to be seen and shared.

Placement: Having many other websites to help distribute your news and information can do wonders, whether it be from a blogger’s review or a syndication source, your news is likely to receive the placement it deserves.

Targeting: Whether you need to reach a very specific target audience or a very broad audience, distributing a press release through a news distribution source can certainly reach the audiences you need to reach.

Multimedia: Extremely important as a way to engage your audience, familiarize them with your product, is the recommendation to include additional shareable documents, images, and video assets as well.

Social: The advantage of social media is very clear and it is here to stay. Millions of users are on Facebook, Twitter, Instagram, LinkedIn, and many more. If your company is not mentioning your own social media in press releases or engaging with users through these services, you are missing out on potential loyal fans and followers.

Mobile: Almost all news distribution services are now set up to work with a mobile audience, assuming that the majority of news journalists and bloggers are actually always on the go, with tablets and phones in hand, there is no doubt that press releases can’t be read anywhere and on any device.

Expertise: There is no doubt you are an expert in your own field and you could do all the work yourself, spend thousands of dollars in advertising, branding, marketing, trying to get the followers and fans you need, and still not see any of the results you really want. Why not leave it to a news media distribution source to help you get out your press release and distribute it to the experts and professionals who actually want to see it?

Archive: News releases hardly ever go away and most news distribution websites keep them archived indefinitely. These company are likely never going away and will be here for many years to come, so why not have documentation of things done in the past, historical moments, and achievements listed on major news media websites?

BONUS: SEO. No matter what, content is still and always will be king. Your article looks great on a trusted authority website that shows off your press release. Without even trying, and because news distribution websites are usually heavily indexed by Google, the unforeseen consequences of hosting your press release on these websites is a bonus to SEO, especially if you are linking back to your website.

These are the major reasons that the press release is still a powerful tool and why companies are still using them to reach their audiences.

Text-Friendly Version

1. PICK UP: Gain powerful exposure from the earned media attention of print, online, radio & TV.
2. AUTHORITY: Clearly convey your organization’s official POV to your constituents.
3. DISCOVERY: Get your message found by sharing them through a large distribution network.
4. PLACEMENT: Share your content through syndication on highly trafficked and specialty websites.
5. TARGETING: Reach many audiences – or pinpoint the niches most interested in your story.
6. MULTIMEDIA: Enrich your stoyr and increase views with photos, videos, and infographics.
7. SOCIAL: Tweet directly from your content to generate awareness and traffic.
8. MOBILE: Make your story accessible on every platform your audience is using.
9. EXPERTISE: Establish your organization & leaders as expert sources on key topics.
10. ARCHIVE: Keep an official record of your organization’s events and activities.

Source: http://blog.prnewswire.com/2013/08/12/the-top-10-reasons-to-send-a-press-release/

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