The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Why Sales Training Is Not Always Successful
The business industry is one most competitive field out there. With a lot of rival companies fighting to catch a potential prospect’s attention, any leverage would be useful for your company. One important advantage a business could have is a strong sales team.
Salespeople are a direct reflection of your company. Their actions during their interaction with customers dictate whether you gain loyal customers or not. That’s why trained and knowledgeable sales people are critical to the success of the company.
If you want to improve the performance of your team, a well-designed sales training program should be created for your salespeople. Not only would your team learn methodologies to help them succeed, training helps them develop skills that are often times overlooked such as communication, endurance, time management, as well as their people skills.
Sales Training could have a major impact not only to the performance of your team but as well as increasing revenues. A study showed that effective sales coaching can increase revenues by 20% or more. It’s no wonder companies spend millions of dollars for it.
On the other hand, bad sales training has the opposite effect. In fact, 90% of training initiatives have no lasting impact beyond 120 days. Not only is it useless but companies lose a lot of money from it. This infographic from Healthy Business Builders tackles five of the most common reasons why sales training fails.
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