The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Boost Sales By Reorganizing Your Store
Everyone knows that eCommerce is booming. Online giants like Amazon have threatened brick-and-mortar small businesses and are continuing to steal the spotlight with offerings like two-day shipping and a nearly unlimited selection. But did you know brick-and-mortar shops are far from being wiped out? In fact, 91% of all retail sales in 2017 occurred in a physical store!
Consumers want experience. More than half argue that a great customer experience is the most important aspect of the shopping process. So how can physical stores capitalize on this need for a great experience? Reorganizing and designing your brick-and-mortar shop could make all the difference in your bottom line.
When it comes to store design, it’s all about consumer psychology. There’s plenty of techniques you can use to create a store layout that capitalizes on the way customers naturally behave. For example, knowing that 90% of shoppers turn right immediately after entering a store could impact the way you display products near the front door!
Everything from color choice to lighting makes a difference in how shoppers perceive your store, your brand, and your products. To learn how to use these store design elements to your advantage, check out the infographic, powered by BigRentz, below!