Matt Zajechowski http://www.slantmarketing.com 2m 439 #brands
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Trending Brands and Category Leaders
New and hot brands are emerging all the time. Brands like Venmo, Lyft, Bumble, Waze, Birchbox and Arcteryx have all caused disruption in their respective markets. Are consumers choosing to spend their money with new and emerging brands in place of category leaders like Paypal, Tinder, Uber, Google Maps, Ipsy and Patagonia?
To try and find the answer to this, Digital Third Coast collaborated with Slant Marketing to provide an in-depth analysis of Google search trend data on the hottest and most popular new brands in America. The goal of this exercise was to see how new brands fare against established industry leaders in Google search. Because let’s face it, if you’re not being searched online these days, it might as well be like your brand doesn’t even exist. Without a large search volume it would be nearly impossible for these new brands to unseat the established category leaders in their market.
They looked at twenty different product and service categories to see how new and emerging brands are faring against established category leaders on average monthly search data in Google. The results may be surprise you. While many consumers tend to have a very skewed view of what brands are new and popular, the reality is that many of these emerging brands still have a lot of ground to make up to catch the category leaders within their market. To see the full results of their analysis, check out the full infographic below.
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Trending Brands
When it comes to new brands, if you’re not being searched, you don’t exist. We’ve analyzed Google search trend data for the hottest emerging brands in America, across 20 product and service categories, to see how each compares with established category leaders.
* Values represent average monthly searches in Google.
Payment Apps
Paypal 30,400,000
Venmo 823,000
Google Wallet 550,000
Online Dating Apps
tinder 11,100,000
okcupid 4,090,000
bumble 450,000
Ride Sharing
UBER 16,600,000
Lyft 83,000
Car Sharing
zipcar 768,000
car2go 201,100
GPS Apps
Google Maps 151,000,000
waze 4,090,000
INRIX 12,100
Fast Casual Burgers
McDonalds 11,100,000
Five Guys 823,000
Shake Shack 550,000
Fast Casual Chicken
KFC 5,000,000
Chick-Fil-A 3,350,000
COWBOY CHICKEN WOOD FIRE ROTISSERIE 33,100
Meal Delivery Services
Blue Apron 1,200,000
Plated 246,000
Fast Casual Pizza
Pizza Hut 16,600,000
Blaze Pizza 301,000
MOD 246,000
Fast Casual Healthy
Chipotle 2,740,000
sweetgreen 201,000
freshii 135,000
Energy/Protein Bars
Quest Nutrition 110,000
Kind 49,500
Larabar 33,100
Smartphones
iPhone 6,120,000
Samsung Galaxy 1,500,000
nextbit 135,000
Smart Exercise Bikes
PELOTON 301,000
SOULCYCLE 90,500
Photo Books
shutterfly 2,240,000
Snapfish 823,000
Mixbook 74,000
Men’s Shaving
DOLLAR SHAVE CLUB 450,000
HARRY’S 60,500
BEVEL 5,400
Women’s Consignment Clothing
POSHMARK 673,000
THREDUP 368,000
TheRealReal 135,000
Outerwear
patagonia 1,830,000
ARC’TERYX 368,000
MOUNTAIN HARD WEAR 90,500
Sustainable Shoe Brands
TOMS 5,000,000
allbirds 60,500
Makeup Subscriptions
ipsy 823,000
BIRCHBOX 673,000
JULEP 49,500
Women’s Activewear
lululemon 2,740,000
Outdoor Voices 49,500
MICHI 40,500
SLANT Marketing From A Different Angle
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