The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Americans have long been fascinated with dining out, considering it not only a convenient alternative to cooking but also a social experience and an opportunity to indulge in delicious cuisine. However, as dining habits continue to evolve, driven by factors such as the COVID-19 pandemic and the advent of technology, it becomes increasingly crucial to understand the shifting preferences and behaviors of American consumers.
According to a new study by US Foods, there has been a clear shift in dining preferences, with 57% of Americans now preferring takeout or delivery over dining at restaurants, which stands at 43%. On average, Americans dine out 3 times a month, while ordering delivery 4.5 times a month.
- 76% of consumers prefer paper menus to QR codes
- Americans spend a monthly average of $166 per person dining out
- On average, Americans tip 18% of their bill
Why do Americans prefer ordering takeout? The main reason is simply that it’s enjoyable to eat at home, and that convenience factor is hard to beat. Americans also like being able to watch TV or movies while they eat, and they don’t have to cook or get dressed up to go out.
Take a look at the full report, which includes additional insights into the dynamic dining landscape of 2023, such as restaurant preferences and the value placed on exceptional dining experiences.