The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
You have just released a new video on your business’s YouTube channel, shared a great blog post on your company’s site, or launched a new TV spot—but it’s not getting the results you anticipated. What gives? Where are all the leads that were supposed to pour in? Whether you’ve been in this type of situation or not, there’s one thing you always need to ask yourself before you embark on a new marketing campaign: will this appeal to my company’s target audience? In order to answer that question, you need to understand how consumers make their buying decisions. That’s where strategic planning comes in.
Consumer insights should inform the entire strategic planning process. If you’re wondering how your business can do a better job of using consumer insights to shape your strategic planning, you’re certainly not alone. That’s why Insights in Marketing is releasing an eBook called Capturing Competitive Advantage: Using Insights to Tame the Strategic Planning Beast. The eBook covers what does and doesn’t work in most companies’ current strategic planning, how to gather consumer data, how to match the right consumer to the right benefit, and how to ultimately deliver insights that matter.
The goal of Capturing Competitive Advantage is to help businesses become more consumer-centric, something that’s not just beneficial but necessary for the survival of any B2C. Even if you feel good about your company’s strategic planning, the eBook is worth a read. Chances are, you’ll find tips that will help you optimize your current planning! And if you’re new to the business world and feel like you’ve been set adrift in the sea of strategic planning, then the step-by-step approach of this eBook is perfect for you.
Our eBook provides the following:
- Tips for better using consumer insights in the strategic planning process
- Tools and best practices for ways to plan with the consumer in mind
- Advice for before, during and after the strategic planning process to give you the competitive edge you crave
You can access the entire eBook for free on our site—check it out below.
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