Matthew Gates http://www.notetoservices.com 3m 666
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Twitter For Business
Using Twitter for your Business is probably the most effective marketing tool you can use for free and easy marketing. All it takes is a basic understanding of Twitter, learning how to make network connections, and the usage of a hashtag that could make you one of the largest brands overnight. Twitter is all about sharing your content in 140 characters or less. It is a straight-to-the-point tool and can be used to build a large fan base of followers. If there is any single recommended tool that your company should use for Social Media Marketing, it is Twitter above all others.
One of the very first things that should be done when your company has been established, complete with a website, is to create a Twitter account. Twitter is a major help when it comes to branding. On the company website, a link to the Twitter account is useful as well as sharing options to allow visitors to share blog articles and pages with their own networks.
Twitter is not really about Public Relations. It is about connecting with your audience, your customers, and other companies that are interested in networking with you. Twitter is about your customers, followers, and fans and what you can do for them. Twitter allows you to spy on your competition and always do better. When you are tweeting for your followers, you are able to bring them to landing pages and offer special discounts, coupons, and other offers that will bring you business. If you can hire a celebrity to endorse your product and make a tweet, which isn’t going to be cheap, but may be well worth it. Why might celebrities be worth the investment?
Katy Perry alone has almost 50 million followers who read her tweets. Justin Bieber has almost the same amount. Regardless if you love or hate Justin Bieber, marketing opportunities are there. Lady Gaga, Britney Spears, Rihanna, and Justin Timberlake all combined have 270,858,745 followers. The reason Twitter is very popular for celebrities and their fans is that they can communicate personally. Twitter has probably allowed celebrities to feel more safer, as they no longer have to receive personal fan letters in the mail, but can easily be tweeted a personal message. When Paul Walker passed away, many celebrities expressed their condolences within minutes and millions of people were reading.
Developing the usage of a hashtag for your business is very important too. Hashtags are used as keywords to organize conversations. For example, Pepsi may have a new flavor coming out and in order to know fans are tweeting about it, they may advertise twitter followers and fans to use #pepsi which can be searched for on Twitter showing all those that are tweeting about Pepsi. If popular enough, Twitter has its own feature that will choose the most popular hashtags for everyone on Twitter to see.
Before your company starts tweeting, make sure you understand how to use Twitter. Research how other businesses are reaching their audiences. With anything on the Internet, everything is trial and error. With Twitter, you may be given multiple chances to connect with your audiences, but you want to be successful right from the start. Don’t be afraid to experiment. Make sure company keeps a professional image. Remember that every follower you gain is the potential for hundreds more followers. Treat them with respect. Answer their questions. Interact with followers. Share your important news. And most importantly, act as if your company is a human interacting with humans. While there are plenty of tools to allow you to automate your Twitter account, it is less attractive to people who actively use Twitter and can tell the difference.
Twitter will bring your business to life! Or bring it back to life!
Download: Twitter for Your Business: A Guide To Get Started