Value Propositions: Words that Pay Off [Infographic]

Keilah Keiser https://clevertap.com 1m 261 #valuepropositions

The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.

Examples Of Value Proposition

When it comes to consumers understanding your company, the secret’s in the value proposition. Value propositions are short and sweet. They stick to the facts, omit exaggerations, and persuade consumers to purchase your product or service. Sounds easy, right?

While many consumers perceive them to be simple, some marketers aruge writing a value proposition is burdensome. Why? Because value propositions are known as the most profitable words a business will write. The pressure is on for marketers to implement value proposition strategies that produce results.

A starting point for drafting a new value proposition is to study value propositions from billion dollar business. A CleverTap infographic communicates seven different value proposition strategies derived from billion dollar companies. One of which reads, “State the problem.” This tip is crucial because it reveals the solution your product or service provides.

GoodRx is an example of a company that states the problem in their value proposition. Their value proposition reads “Stop paying too much for your prescriptions.” This makes clear what a consumer should expect if they adopted GoodRx’s service: more affordable prescription drug prices. More examples of billion dollar company value propositions can be found in CleverTap’s infographic.

Ultimately, doing your research can help alleviate the stress of writing a value proposition. We recommend analyzing examples from billion dollar business and conducting a market research study. This can help increase your understanding of your target audience and confidence.

With these tips, we are confident you’ll be able to write a value proposition that pays off.

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