The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
There aren’t many people who would choose retail sales as a lifelong career. Even though they are resilient, good listeners, and confident about their sales abilities, a salesman isn’t normally a career goal. However, some salesmen earn a lucrative salary. They are customer-focused and know that business inside and out. Some are even great at adjacent marketing. Continue reading to learn more about marketing adjacent and discover some lucrative careers for marketing adjacent workers.
Marketing adjacent careers involve offering new products to your current customers and a new demographic of customers. What is provided is closely related to what the company already provides. Market adjacency is a long-term process that brings value to different areas of your industry with similar features.
- Some of the different categories that those looking at a career in market adjacent have to keep in mind, include but are not limited to:
- New geographic of customers
- New channels for sales or services
- New products
- New business
Some careers at a lucrative salary in marketing adjacency include:
Fountain marketing is also known as copyright. When brands hire writers to tell their stories and create content with those stories, customers can read their way into a sale instead of having a salesman wrangle them in. Copywriters centralize their efforts more creatively, like writing blog posts, e-books, PowerPoint decks, internal documents, and more.
A passion for writing is necessary to be a constant marketer, and there are tons of books explaining the mechanics of storytelling. Ultimately the job of a content marketer is to sell a product or service. In addition to writing blog posts, content marketers produce flyers, investigative articles, blog entries, brochures, video scripts, and more.
While some sales experience is great for a content marketer, all they have to be able do is tell a great and convincing story. Although many brands hire content marketers to tell their stories, mothers earn a lucrative salary doing freelance work.
Social media marketing is a form of online promotion of products or services. They work on several social media platforms and don’t limit their promotion to just advertising. Looking into social media marketing getting brands to notice you are probably the most challenging task. However, there are companies that represent influence marketers and pair them with appropriate brands. The influencer marketplace is a thriving industry currently and only continues to grow with the expansion of certain social media platforms like Tik Tok.
While social media marketing sounds like a fun way to earn a lucrative salary, there is actual work to be done. A successful social media marketer must:
- Determine what platform to use
- Identify a target market
- Get followers on their platforms
- Engage their followers
- Increased traffic to the site or brand
- Track the results
- Work to improve their strategy
If you can build loyal customers and help a brand improve its recognition, boost its revenue, and achieve long-term strategic goals, A career and brand management may be for you. A brand manager uses different techniques to increase the value of a product or service. Brand management is essential because companies want to control the narrative around their brand and the public think of it.
Some duties of brand management that help them get to that lucrative salary include:
- Ability to make their brand stand out among the competition.
- Approve a brand’s status among loyal customers.
- Engage and guide employees.
When it comes to how the public perceives a company, a great PR team and communications department are essential. In addition to helping improve the image of a company, the PR and communications teamwork give businesses more credibility and a larger platform.
In addition to being persuasive enough to improve a company’s credibility, more firms our PR and communication teams because:
- They are lower in cost than using multiple channels.
- They get trained in search engine optimization.
- PR teams have an extensive reach.
As you have read, sales and marketing go hand-in-hand for brands and companies. Market adjacency involves offering new products to customers that add to the service or product you already supply. Some jobs in marketing adjacent careers can be pretty lucrative. The four jobs listed above are great for someone with sales and marketing experience to consider.